IN BEAUTY is a professional face threading beauty centre in Singapore. This is a beauty centre that uses traditional methods to promote the historical art of face threading. IN BEAUTY hopes to instil the image in customers’ minds that Face Threading = IN BEAUTY.
At the company’s initial stage in 2005, there were only 3 beauticians promoting IN BEAUTY service such as face threading and eyebrow tattooing at road shows. All transactions including accounting and service recommendation were manually recorded by hand. Since 2005, a new branch is opened every year: In 2006, the first branch was set up in Tampines; the second branch in Ang Mo Kio was opened in 2007 and the third Toa Payoh branch in 2008.